Privacy Policy for Emerald Flair
At Emerald Flair, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you interact with our online platform and services related to home decor and DIY projects.
1. Information We Collect
We collect various types of information to provide and improve our services, including:
- Personal Identification Information: This includes your name, email address, postal address, phone number, and payment information when you make a purchase, register for an account, subscribe to our newsletter, or enroll in a workshop.
- Order and Transaction Data: Details about the products you purchase (curated furnishings, DIY kits, custom designs), services you avail (interior styling, workshops), and your transaction history with us.
- Correspondence Information: Records of your communications with us, including inquiries, feedback, and customer support interactions.
- Usage Data: Information about how you access and use our online platform, such as your IP address, browser type, operating system, referral sources, pages viewed, and the dates/times of your visits. This helps us understand user behavior and improve our site.
- Preference Information: Your preferences regarding home decor styles, DIY interests, and communication preferences.
2. How We Use Your Information
We use the collected information for various purposes, including:
- To Provide and Manage Services: Processing your orders for home furnishings, DIY kits, custom designs, and workshop registrations; managing your account; delivering products and services; and providing customer support.
- To Personalize Your Experience: Tailoring product recommendations, content, and offers based on your interests and past interactions with our online platform.
- For Communication: Sending transactional emails, order confirmations, shipping updates, marketing communications (with your consent), and responding to your inquiries.
- For Internal Operations: Analyzing trends, monitoring the effectiveness of our marketing campaigns, improving our online platform's functionality, and enhancing our product and service offerings.
- For Security and Fraud Prevention: Protecting our online platform, customers, and business from fraudulent activities and ensuring compliance with legal obligations.
- For Legal Compliance: Fulfilling our legal obligations and responding to lawful requests from public authorities.
3. Sharing Your Information
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties without your explicit consent, except in the following circumstances:
- Service Providers: We may share your information with trusted third-party service providers who assist us in operating our online platform, conducting our business, or providing services to you (e.g., payment processors, shipping companies, IT support, marketing agencies). These parties are obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
- Legal Requirements: We may disclose your information when required to do so by law, in response to a subpoena, court order, or other legal process, or if we believe such action is necessary to comply with the law and the reasonable requests of law enforcement.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our online platform of any change in ownership or uses of your personal information.
4. Data Security
We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. These measures include encryption, firewalls, and secure socket layer (SSL) technology. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
5. Your Data Protection Rights (GDPR Compliance)
In accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws, you have the following rights concerning your personal data:
- The Right to Access: You have the right to request copies of your personal data.
- The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
- The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us using the contact details provided below.
6. Cookies
Our online platform uses "cookies" to enhance your experience. Cookies are small files placed on your hard drive for record-keeping purposes and to track information about your activity. You may choose to set your web browser to refuse cookies or to alert you when cookies are being sent. If you do so, note that some parts of our online platform may not function properly.
7. Links to Third-Party Websites
Our online platform may contain links to external websites that are not operated by us. Please be aware that we have no control over the content and practices of these sites and cannot accept responsibility or liability for their respective privacy policies. We encourage you to review the privacy policies of any third-party sites you visit.
8. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personally identifiable information from children. If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us, and we will take steps to remove that information from our servers.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Emerald Flair
14/B, Silver Arch Building,
Pali Hill Road,
Bandra West,
Mumbai, Maharashtra, 400050,
India